on Jun 7th, 2006AARP Magazine Readers Increase
Adrants quotes some numbers about the growth of AARP’’s magazine audience. Joining AARP is a little like being told to eat your vegetables, they’re good for you. An AARP card arrives in the mailbox one day and like a lottery winner, you join, figuring what the hell, it can’t kill me and it just might get me some discounts.
AARP The Magazine’s audience increased 2.3% to 28.5 million, effectively reaching 13% of all adults in the U.S. In the Spring 2006 MRI report, AARP The Magazine’s household income and home value both rose to $53,693 and $268,335 respectively. Of particular note, the 50-59 age-segmented edition of AARP The Magazine is up 12% from last year, reaching over 12.5 million readers, with household income up 4.6% to $70,926. Median age dropped slightly to 53.
AARP The Magazine’s Audience Grows, Contrary to Overall Audience Trends
Adrants, June 7, 2006