on Aug 5th, 2006Gray Hair as a Form of Brand Identity
Gray hair keeps rearing its head in the news. Newscasters, singers and actresses in movies all seem to be declaring a gray war has arrived. As the Baby Boomers hit the retirement shores, the decision to accept their hair fate or fight for their youth will reach epic proportions. Stay tuned to the vanity channel for updates. Or don’t.
I wasn’t surprised: I started going gray in my late 30s and ever since, strangers, mostly women, stop me on the street—in department stores, at restaurants, even at church—to remark on my hair. In one recent week, I logged four hair comments: “You have inspired us here, if you don’t do anything else today!” said one attractive middle-aged woman whose dark brown hair was dyed a bright, coppery red.
I’m Gonna Keep That Gray
My decision to stay silver.
By Beth Frerking
Slate, August 2, 2006