on Oct 7th, 2006Product Design: Pique a Baby Boomer in the (Monetary) Heart
It’s nice to see a company that finally gets it. Phillips Electronics now understands that even if you have the best technology in the world, it doesn’t mean a thing to the consumer unless the product’s design is intuitive to use and aesthetically pleasing. In other words, give the damn stuff a meaningful story that relates to basic human needs in a simplistic way.
Now if only we could score some of these fabulous products for review, we’d be singing their praises even more…
The latest simplicity concepts have resulted from intensive consumer research, blending traditional design skills with psychology, anthropology, and ethnography. The research showed that an aging population, which caused a rise in health-care costs, will shift the focus of clinical health care from curing to prevention, with individuals taking increasing responsibility for their own health.
Philips Goes Fabulous
Forget industrial lighting. The Dutch titan is introducing product concepts that pique the user’s psyche and respect the need for simplicity
By Kerry Capell
Business Week, October 6, 2006
[eminimall]