on Aug 13th, 2007$43 Billion Baby Boomer Market Titillates Ann Taylor’s Desire
Baby Boomers spend $43 billion a year on apparel and yet clothing manufacturers have no clue how to design for them. Ann Taylor wants a piece of the action, so the company is putting out its hat like a sidewalk performer and hoping a few kindly Baby Boomers toss a few bucks into it. Hint: pick up a copy of Harper’s Bazaar and check out their “Fabulous at Every Age” spreads. At least it offers a sense of how to combine style and sophistication that might appeal to the flush over 45 crowd.
Ann Taylor Said to Plan Boomer Unit