Life Done Right™

This ad appeared on Time magazine’s website. It has a provocative come on. Ever since Karl Rove set out to use organized religion for political purposes, America has devolved into a dictatorship run by a foolish president who prefers a good vacation to the details of how to solve complex problems…most of which he created. [...]

There’s an unwritten rule about problems. If you’re even bothering to ask if something is a problem, then you can bet your ass it is a problem. Have all the discussion you want, but at the end of the day, the problem is not going away unless someone brings some reality to the proverbial table. [...]

The National Press Foundation held a four-day fellowship program on “Retirement Issues in the 21st Century” for business, personal finance and consumer reporters in May of 2006. Although this program was held last year, trust us, the issues it dealt with ain’t going away soon. The best part: it’s free to listen!
The Sandwich Generation: Caring [...]

Apparently some folks hunger to belong to the MTV generation. Grown men and women with a passion for music have decided to take their energy to a whole new level by forming a band and practicing in the proverbial garage. The three samples offered in the article do not sound all that promising. Check one, [...]

Listening to stories about Medicare is a lot like staring into circus mirror: everything appears distorted, depending on where you look. Those holding up the mirror in Washington at the moment, namely Republicans, only see disaster ahead. I once read the Republicans concocted a deliberate plan to destroy social programs in this country by overspending [...]

When you read about how colleges slipped into bed with banks to offer student loans for a piece of the action, all the while denying it had any influence over the way a financial aid package was subsequently put together, you can’t help but wonder about the value of a college degree today. We are [...]

Pensions offer the promise of a comfortable retirement, unless of course those doing the promising fail to live up to their agreement. State pensions are doing their best to operate like the big corporations by underfunding their pensions.
I guess some magic money fairy will show up one day and make everything balance out. Ha! [...]

Magazines faces a real dilemma these days: publish or simply put everything online. A magazine survives based on whether they can get advertisers to pay for those full-page ads to sell you products you probably don’t need but make you feel better anyway.
Prevention magazine is the ideal Baby Boomer crib sheet. It offers all [...]

When you’re watching a movie, unpredictability is the key to a good story. The audience feels cheated when they can anticipate where the story is headed; it begins to feel formulaic. An element of surprise that turns the story in a new direction is a delicious moment indeed.
Unpredictability in life, though, ain’t so great. [...]

Grandparenting is more than a see-you-around-the-holidays adventure these days; it’s more like a full-time job that requires changing diapers, buying groceries, and providing emotional support for single mothers. Australia has discovered that “in 2003 there were 22,500 grandparent families with 31,100 children aged 0-17 years in Australia, representing around one percent of all families with [...]

The AARP, in a commercial attempt to convince Baby Boomers they speak their rebellious language, have paid to use the Buzzcocks’ song, Everybody’s Happy Nowadays, as an introduction to the NEW AARP, not the dowdy one associated with their grandparents. There’s also the sly notion the AARP wants in on the fact that Baby Boomers [...]

Bobby Valentino
With the AARP hot on selling Baby Boomers music, it can only be a matter of time before singers realize they can sell more music by visiting senior centers, assisted living buildings and nursing homes. Soul singer Bobby Valentino is leading the way this holiday season. So show tha brother some love!
Disturbing Tha Peace [...]

When you’re young and broke, the idea of being left out of the cultural revolution just might lead you to download music for free. When you’re rich and retired, the thought of being sent to jail or heavily fined for downloading a CD that retails for $14 just isn’t worth the risk. So it’s no [...]

The AARP is hosting a Baby Boomer jamboree at the Anaheim Convention Center October 26-28. Remember that story about a Trojan horse being offered as a gift? Those with a jaded eye might consider this expo one incarnation of that Trojan horse. It’s bigger than the one that normally sits outside your grocery store. This [...]

If you punish a kid by telling him to write fifty times on the blackboard, “I will not punch Johnny again,” do you really believe the kid won’t punch Johnny again? Can behavior be changed in the mind by such a trivial act? According to brand marketers, no.
According to a recent forum, Baby Boomers can [...]

If you hate paying high prices for prescription drugs, then contact your representatives and tell them so. Isn’t it time pharmaceutical companies stop gouging Americans while supplying the rest of the world with cheap drugs?
The AARP is launching a $500,000 ad campaign today in 14 states pushing for Senate action on legislation that would let [...]

Personally, I really don’t believe anyone should be driving over the age of 65 unless they’ve been subjected to a hearing test, a reaction time test, and demonstrated on the road their ability to drive within a reasonable margin of error when it comes to things like parallel parking, backing up, and driving on a [...]

The inheritance game is played with the passion of drunken sailors on leave from the rigors of war. The all-important number is “how much do I get?” A peek at the will might tip your parent’s mind as to who gets what, but until the end is final, you just never know.
Relying on an [...]

It only takes a couple of lemmings to start jumping over the cliff before the others follow. But make no mistake about it, those first couple almost need to be pushed.
Senior Travel bookings online are now approaching that proverbial lemming rush as marketers wake up to the fact that Baby Boomers got the bucks, [...]

There’s a reason why every marketer on the planet attempts to use music as a promotional tool: it articulates feelings through melody and lyrics. Feelings are the great intangible. Everyone has them, but few can truly speak their language. So it’s no surprise the AARP has jumped onto the music band wagon, looking to promote [...]