Life Done Right™

The next time you turn on the TV and see Heidi Klum, beware, she’s being paid by Guthy-Renker to hustle skin care products. Since the magic of skin care products is invisible, it’s pretty hard to communicate what exactly it is you’re buying. That’s why companies hire beautiful models. Somehow by buying the products you, [...]

Meet vintage collector Morgan Yakus and stylist Karin Bereson. They have a simple goal: to bring you an updated vintage 1960’s look. Yes, those hippie summer of love trips are making a return to the streets. Light, open, airy, breezy. Great for easy access for you know what. It is the digital age, though, so [...]

It all started with The Bachelor…this business of finding love in all the wrong virtual places. NBC has their own version of this nonsense called Age of Love. The hook for the show this time around is will the bachelor pick a woman in her 20’s or 40’s. Does age matter? This is high drama [...]

Axe deodorant sure knows how to appeal to its demographic. Pay a guy to sit in a bubble-filled bathtub with his armpits exposed. Casually let the viewer realize the tub is just a tad too long so those feet overhanging the tub upside down must belong to a girl who probably could show you her [...]

Study the three images above. Now guess what product they are marketing. Try hearing aids! Phonak threw out the decrepit image of hearing aids belonging to little old ladies with a thousand cats in her apartment and ushered in the new image of aging hipsters who lost their hearing during the 1960’s standing too close [...]

Actor Clive Owen takes it on the chin for Lancome by offering up his endorsement services for their Age Fight product. This is an “anti-aging perfecting fluid.” If you are 30-40 years-old, then obviously you need an “anti oxidative stress shield to fight 1st lines day after day.” 92 percent of men experienced “energized [...]

If you put an ad exec in a room alone, with no food and water for days, chances are you might end up with an ad campaign similar to the one dreamed up for the Volkswagen Passat. Since selling a car these days involves more than a practical demonstration, you might want to take William [...]

Selling soup these days requires more than a good product, it demands an undercover innuendo that makes mince meat out a husband’s sexual prowess. Watch how a wife cleverly pops her Big ‘N Chunky soup into the microwave and returns 2 minutes later, after having a quick romp with her husband whose now snoring, to [...]

Cathy Horyn,the fashion writer for the New York Times, ponders an older woman’s dilemma when it comes to finding clothes that match her personality. Imagine standing in a store, credit card in hand, and there’s absolutely nothing to buy because most of the clothes all speak to a younger generation. Hey, ponder the poor mother [...]

Sandy Krasnow is a designer who says, “To me, there is no more beautiful work than creating a beautiful life for myself.” Style never ages!

For those of you who watch Donnie Deutsch and dream of making millions, then the Adult Active Expo at the Anaheim Convention Center June 30th to July 1st just might be your first big step to hustling the Baby Boomer demographic.
The pitch:
Come join us at the Active Adult Expo where you’ll find a 50+ [...]

Watch as a couple of foreign seniors learn English from a hot teacher who suddenly turns them on to “bom chicka wahwah.” To say more would wreck your libido.

There’s a rule in America: if it’s on sale, then how can you resist buying it, even if you don’t need it. I mean, c’mon, fifty percent off!! The same seems to apply to eating. The bigger the plate size, the bigger the rationale for why your mind is seduced into eating far more than [...]

It’s always a treat to hear Microsoft brag about how they can do anything better than pretty much anyone. Future dictionary writers will need to redefine innovation after Microsoft gets done bastardizing it with the software and products they release. Just once I’d like to hear how Microsoft did something just for the pure love [...]

It takes a Master to sell hotpockets. Meet Master ReDai. He knows your irritable bowel syndrome.

Meet The Zimmers! They sing. They tour. They must have groupies! Who are they?
Formed in early 2007, The Zimmers are not only the oldest gigging band in the world (with an average age of 78), they are also the most celebrated, having recorded their debut album at the famous Abbey Road Studios, under the watchful [...]

These are described as Japanese Public Service Posters. No clue what the captions on the posters say, but the left image of the man holding a devil’s mask behind his back is rather provocative.
Source: The Center for the Advancement of Working Women via Bibi’s Box

I spotted this Scottrade ad on the New York Times‘ website. What caught my eye was the re-imaging of a retiree. A husband and wife, dressed in wet suits, carrying surfboards on the beach, say somewhere in Malibu, makes for a whole new look to retirement. It’s not some frumpy old lady hiding her money [...]

There’s something refreshing about a movie director who has no problem expressing his feelings about product placement in movies. This is the bad habit of studios to take cash in exchange for placing a particular brand product in a movie. It’s no mistake that someone is drinking Bud Light or swilling a Diet Coke at [...]

Source: Erieau
This is sheer brilliance! Kofferbrand Casino hired an ad agency that came up with the clever idea of turning an airport baggage claim into a roulette wheel. Let’s hope it doesn’t encourage people to swipe your luggage.